Running a business is similar to taking a family vacation. To be successful, both require meticulous planning, clearly defined roles for everyone involved, and a predetermined destination.
“Not having a clear vision and specific goals is a proven way to ensure you’ll never achieve them,” says John Collopy, author of the book The Reward of Knowing. “That’s why articulating your vision is a critical first step toward success—to give yourself something to aspire to besides some general idea of ‘making it.’”
Collopy knows a thing or two about having a vision and then setting goals to make the vision a reality. He is the owner and broker of RE/MAX Results and its subsequent 38 offices across Minnesota and Wisconsin. Setting goals in his personal life helped him overcome his addiction to alcohol. Now he is dedicated to helping others find the right steps to achieve their dreams, but he says there can be many roadblocks.
“Having an unclear vision can also make it difficult to stay motivated and passionate about your work,” says Collopy. “Identifying a clear vision and set of goals can keep us going through tough times, and give us energy when we want to give up. That’s because, even when you’re in a rough patch, you know you’re working toward something.”
In contrast, a vague, half-formed vision may leave you feeling lost and powerless, he says.
“Eventually, you may even give up entirely,” Collopy says. “You may decide that, based on your record of failure, success just isn’t in the cards for you. And that’s the saddest result of failing to articulate your vision.”
Collopy has the following tips for those who are ready to set goals to achieve their vision:
- Be specific and realistic. Be specific about your goals, and the steps you need to take to reach them. “If you don’t, be ready to deal with challenges now and in the future,” Collopy says. Also make your goals attainable but not too easy. You want to have pride when it is accomplished. If you set the bar too high, you may get discouraged. And if you set it too low, you will not feel a great sense of accomplishment.
- Make goals measurable. Any good goal that is worthy of your time should be measurable so even if you don’t make it, you can measure your progress. It will be easier to measure your goals if they are clear goals that are attainable, relevant and time-based.
- Write it down and tell someone. Write down your vision, make copies and leave those copies where you will routinely see them – on your refrigerator, in your car, on your dresser, in the bathroom. “This will remind you about your vision throughout the day and keep you on task,” Collopy says. In addition, the more people you tell about your vision and your goals, the better. They will encourage you because the next time they see you, he says, they will probably ask you about your progress.
“Once you have attained your goal, take some time to celebrate your victory with your team,” Collopy says. “Even if the goal wasn’t a team goal, invite others that work with you or for you to share in your accomplishment.”